Disney Says, You WILL Watch the Ads

[BJ_M]

"ABC and ESPN, both owned by Disney, have struck a deal with cable operator Cox Communications to offer hit shows and football games on demand, but with the condition that Cox disable the fast-forward feature that allows viewers to skip ads. This is the first agreement of its kind. It only applies to Cox's video-on-demand service and will not affect viewers using DVRs to fast-forward through ads. The companies will also test technology that will place ads in shows based on ZIP Codes and geographic area, and 'freshen' the ads with new ones every few days."


http://www.marketwatch.com/news/story/video-on-demand-deal-bars-ad-skipping/story.aspx...FDECF91CAE8%7D

[NiteLite]

I new it was coming. Soon all stations will do the same or the hardware suppliers will remove the CS (commercial skip) button from the remote.
This ad skipping is going to stop.
NL

[Faustus]

Advertisers are going to have to swallow a bitter pill IMO. They are going to have to pay what they pay now to reach LESS users.

Between people who are going to On DEmand something and either have none or skip ads or this new disney thing, People who are going to PVR it and skip ads, people buying shows of the iTunes music store, and people who may watch via some other online LEGAL medium, well they just can't expect to reach the numbers they used to in my opinion.

Opie and Anthony have talked about this problem before, they say there are almost TOO MANY way to access their show. XM, XM Online, FM Radio, and Audible.com. Doesn't sound so bad right? But shove most of the hardcore fans onto XM and spread the rest out a bit and suddenly it makes the FM look like it has a lot less people listening then really are. Advertisers get weary of this but they are going th have to learn to deal.

Welcome to the new modern age.