Picture Frame Effect in the HP Commercials

[BJ_M]

Duplicating the Picture Frame Effect in the HP Commercials

"A while back on the Vegas forums, someone had asked the question of how to recreate the commercials we’ve all seen by Hewlett Packard’s digital photography products. You know the one, where the guy holds up a picture frame in front of his face and becomes a photograph he sets down on the desk. He does this multiple times, while the song "Picture Book" by Ray Davies and the Kinks plays in the background.

Well, after reading the post it occurred to me that this could be done quite easily with the great tools available in Sony Vegas software. So I sat down and created an example in just a few minutes and posted on the forum.

There are actually two ways to accomplish this which I’ll outline below."

http://www.sundancemediagroup.com/articles/Eric_Stammer/duplicating_frozen_pictures_in...Sony_Vegas.htm

[trossin]

They had a write up about these adds in Computer Graphics World. It was funny because the guy who did the ads said it was very low tech and one of simplest computer graphics effects he has every done for money. If I recall the picture fames are just empty frames and at a certain point in the video he saves the image that is in the frame and rotates, translates and scales the image to stay in the frame for the remainder of the ad (kind of like texture mapping). He said the hardest part was making the video image capture look like a photo (adding shine and other effects).

The end result was very cool.

[edDV]

Yep, motion tracking the live motion is the main challenge. When in doubt, add more keyframes.