http://news.com.com/Blockbuster+acquires+Movielink/2100-1026_3-6201609.html?tag=nefd.top

Blockbuster, one of the nation's largest video-rental companies, has acquired Movielink, a video-on-demand service owned by five of the top six movie studios.
For Blockbuster, the acquisition comes during one of the company's darkest periods. Competition from cable providers offering video-on-demand and DVD-rental services such as Netflix have cut into profits.

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That plan is not very attractive considering that a regular DVD costs about as much as a Movielink download and can be played anywhere without any hassle, critics have said.