I know there are people on here who do they're own thing when it comings to video editing and stuff...and I just wondered how you marketed yourself, what techniques you used to get your business started.
Unfortunately, my business has nothing to do with video at all. I own my own English school in Japan, and I am about to make a second branch. Although the school is growing month by month, I still need new ideas about how to better market things. As an example of how I got a large group of kids to join the school was, I waited outside the school grounds (where the parents are waiting) dressed in a moose outfit (My schools mascot) The kids loved it, handed out flyers, spoke with parents and had several enrollments. BUT...thats a small percentage of what is out there. I want some bigger companies to send staff to learn English and so on...anyway, just wondered if anyone out there had any interesting ideas.
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Whatever you do, don't be an ******* to your wife. Or else she might lose interest in you and fall for Bill Murray.
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no worries there...once the money starts coming in, she has allll my attention. She works hard at the school too!!
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Got an internet site?
Mail drops, TV ads, newspaper ads, school newsletter ads etc. -
Originally Posted by pacmania_2001Smile
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Pokemon tie in, definitely.
What about japanese kids TV? donate some prizes and they let you on air for a few seconds to say what you do, and wear a tshirt with your url! say some cool-sounding english and watch the hits come in. -
A gimic that will work in Japan. Thats a hard one. Have you tried
a local promotions company? -
Well, if I can get a TV spot even just for a few seconds that would be great!!
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If I could do that, I would have this whole area of Japan (at least the businessmen) crawling to get in. The thing is, most students willing to spend money are ladies from 20 to 30...or parents of kids from 4 to 12...soooo...gotta find something original to get their attention
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Originally Posted by beavereaterHis name was MackemX
What kind of a man are you? The guy is unconscious in a coma and you don't have the guts to kiss his girlfriend? -
What are some of the techniques you've used so far? Japanese like flashy visuals. The more cheesy and direct, the better. Ads need to be IN-YOUR-FACE with a slight bit of humor........OR........Very strict, uniform, straight forward, Very Direct & to the point. If you're going towards women, need to be blissful and happy. Very courteous or almost pansy like.
Slogans like "Learn English or die in Japan acting like bird in cage."
If translated a certain way properly it is understood 'one needs to know english to advance in work and see the world or else they get stuck in an area doing the same thing for the rest of their life'.
I had help from a friend who speaks Japanese, that told me that last part. I only know Mandarin and Vietnamese, and not very well at all. -
Originally Posted by DoramiusSmile
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My friend isn't much help in the real world, anyway. But he knows Japanese very well. Times probably have changed, and you're right they are pretty traditional compared to what you're looking for. However, Out Of The Box could get you into trouble. You could hire Capmaster and he could streak the cities in vaseline and a sign promoting your classes. The Japanese might not think anything of it once they realize he's an American.
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Originally Posted by Doramius
My experience in marketing was a class I took my junior year in high school. Mr. Gill was our teacher. He said to come up with a name for the product and a slogan. We were to put it on a poster for parents' day open house.
My idea was birth control called "Embry-No", with the slogan "No fetus can beat us".
Mr. Gill left my poster down during parents' day, but he gave me an A+ in the class -
Originally Posted by Doramius
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Originally Posted by Capmaster
'Course I went to Sandia when it was still OK to smoke on campus... -
Originally Posted by indolikaa
I'd get moments of guilt as I'd blaze away, but it passed quickly. We had a closed campus and there was no smoking allowed anywhere on or near school property. That made it all the more desirable for us. I stole the keys once for a permanently closed boy's room near the fieldhouse, and we had our own private smoking lounge - me and about 20 of my buddies. I wasn't the best-behaved student, and going to a HS with 4400 students offered limitless opportunities for raising hell. I got through it. -
Dude, you were underpriviledged.
We had open campus all day long. I think I had four classes my senior year, and they didn't have gates on the parking lots so you could pretty much come and go freely. The worse problem they had was the Stoners wearing T-Shirts with Budweiser logos on them. That was the extent of our dress code.
I used to show up to my Economics class 15-20 minutes late everyday. Half the class would sleep through it, while the other half was sharing coffee with the teacher. What a ******* riot that class was, she loved to discuss the positive aspects of communism and socialism. I don't remember learning anything about economics in her class, but I sure became an expert on coffee. -
Originally Posted by indolikaa
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My favourite "gimme" class would have had to have been either Senior Drama or Senior English.
For the former we did nothing apart from mess around and talk and because the teacher was awesome she wouldn't care about assignments being completed or handed in. We'd still recieve passing grades.
The latter was a bit more work intensive but most of the time you were working on either an individual or group assignment which involved unsupervised trips to the library to do research. Many a "research" trip was spent down at the locals Macca's or Cold Rock -
My high school had no real dress code. As long as you showed up and your clothes weren't holey or were not too offensive. We had kids that wore shirts that said My bitch is waiting for me outside with a picture of their dog. One kid thought it was funny and had a picture of his girlfriend, but he was asked to change because his girlfriend went to our same school and was a bit offended by it.
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As for smoking at High School, you couldn't. It wasn't allowed on or anywhere within a certain distance of the grounds and they had those Perma-Safe smoke and carbon monoxide detectors that you can't rip out and they would set off a minor alarm if they were covered for more than 90 seconds. Basically a janitor, other school staff or a security guard would go to the site to check it out. We technically weren
t supposed to leave school grounds, but there were no fences and people left for lunch to friends houses that lived very close and would light up there.
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Gimme classes - I had to have 2 credit hours of Physical Ed. in college. I took Beginner and intermediate Bowling and the same for Archery at 0.5 credit hours a piece. Boy my game has gone down since then.
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