So with all the hubbub about the next gen players what one thing would get you to buy one?

Lower price?

A multiformat player that would play both?

No copyprotection?

More movie choices?

Better picture quality?

More auxillary features like divx/xvid support and newer digital video codecs?

I think price would be a major factor. Once they get under $400 I think they'll really take off. HD-DVD is starting in the right direction with a $500 player but that is still a bit pricey to get away from being in the "early adopter" category.