I don't really know the difference betweend the 354 and 353 but there is a $20 rebate for the 354:

http://www.pioneerelectronics.com/Pioneer/CDA/PromotionsAndEvents/PromotionDetails/0,1...,92390,00.html

http://www.audioadvisor.com/includes/manuals/PIODV354%20_mail-in_rebate.pdf