Unofficial Mr Wendy's is canned

[yoda313]

Hello,

http://www.clickondetroit.com/food/3894875/detail.html

Well no more of those commercials (actually I didn't mind them, they weren't great but there are a lot worse out there)

Kevin

[CoasterCreator]

I dont mind that so much ..I like the other idiot from Del Taco

[housepig]

they need to bring back Clara Peller...

[Doramius]

Isn't Wendy, Dave's daughter, still alive? Why doesn't she do Wendy's commercials? I don't think she's the original Wendy with Red Hair, but it'd be cool to see her in a commercial touting like her father.

[Capmaster]

Isn't Wendy, Dave's daughter, still alive? Why doesn't she do Wendy's commercials? I don't think she's the original Wendy with Red Hair, but it'd be cool to see her in a commercial touting like her father.

She should be in her '40s by now

[bazooka]

She should be in her '40s by now

She is still in her prime.

[stiltman]

Isn't Wendys owned by a corporation and not the original owner now?

[Capmaster]

Isn't Wendys owned by a corporation and not the original owner now?

Yeah, it's either Pepsi or Coke ...or maybe Exxon Hard to keep track anymore :P

[ViRaL1]

Bring back Dave!!!

[DereX888]

You people do WATCH commercials?!

[Devanshu]

Thank god

[lordsmurf]

Pepsi spun off it's food chains into Tricon Global some years back. KFC, Taco Bell, and Pizza Hut. I do not think Wendy's was ever owned by a soft drink company.

They are their own entity: http://www.wendys-invest.com/

Anyway, that unofficial guy was stupid. Good riddance.

[BJ_M]

Melinda Lou Thomas was "wendy" , she (and her 4 other brothers and sisters own about 20 wendys (plus prob. have a heap of cash)


In 1996, Wendy's acquired the Canadian-based Tim Hortons, the coffee and fresh-baked goods chain which has grown to more than 2,000 stores. Both have combined sales of more than $8 billion.

Everyone in Canada knows Tim Hortons (now also in the USA)

Canadian Company Cara foods almost bought them both , but currently Wendys is not owned by anyone else..





info: http://www.wendys-invest.com/fin/owner/

[yoda313]

Hello,

In 1996, Wendy's acquired the Canadian-based Tim Hortons, the coffee and fresh-baked goods chain which has grown to more than 2,000 stores. Both have combined sales of more than $8 billion.

Everyone in Canada knows Tim Hortons (now also in the USA)

You know it's funny... I went to a Tim Horton's in Windsor, Canada and they DIDN'T have MAPLE DONUTS! What's funny about it is the Tim Horton's here in the Detroit Metro area DO and they are ALWAYS available (never a big rush on them it seems ).

Kevin

[zzyzzx]

they need to bring back Clara Peller...

She's probably dead by now.

[hech54]

I remember seeing a documentary on Wendy's and Dave Thomas. Clara is dead....she died not to long after her commercials were shot.
She did some promo spots on late night talk shows though once she became a household name....or face....or voice...
The funny thing was.....she was almost completely DEAF. They had to give her a visual cue to say her famous line....which is why she is actually YELLING "Where's The Beef"......she really did not know how loud she was talking.

[Capmaster]

Poor Clara. I don't think she ever knew just how famous she got.

Every once in a while a commercial comes out with just the right ingredients, like Clara, and the Taco Bell chicuahua "Yo quero Taco Bell"

https://www.videohelp.com/~capmaster/temp/taco1.mp3

[yoda313]

Poor Clara. I don't think she ever knew just how famous she got.

Every once in a while a commercial comes out with just the right ingredients, like Clara, and the Taco Bell chicuahua "Yo quero Taco Bell"

https://www.videohelp.com/~capmaster/temp/taco1.mp3

Hello,

Ahhh.. The talking chicuahua.

My favorite was for the GODZILLA promotion (you know, the cool Broderick one by Sony - Yes I liked it as much as I liked the originals).

I THINK I NEED A BIGGER BOX!

Kevin

[BJ_M]

Taco Bell chihuahua "Yo quero Taco Bell" was considered a failure though , sales dropped 20% at taco bell oddly enough during that ad campaign and the ads were canned and the ad agency replaced ...

[yoda313]

Taco Bell chihuahua "Yo quero Taco Bell" was considered a failure though , sales dropped 20% at taco bell oddly enough during that ad campaign and the ads were canned and the ad agency replaced ...

Hello,

Yeah but you gotta love the little stuffed animals they sold with the voice chip.

"I think I'm in love"

Kevin

[Capmaster]

Taco Bell chihuahua "Yo quero Taco Bell" was considered a failure though , sales dropped 20% at taco bell oddly enough during that ad campaign and the ads were canned and the ad agency replaced ...

Kinda strange that if the ad campaign was so unsuccessful, they came out with about a dozen sequels with the dog in various situations, over the next 12 months or so. Doesn't sound like they "canned the idea" to me, at least not here in the states.

[SLICK RICK]

Taco Bell chihuahua "Yo quero Taco Bell" was considered a failure though , sales dropped 20% at taco bell oddly enough during that ad campaign and the ads were canned and the ad agency replaced ...

Kinda strange that if the ad campaign was so unsuccessful, they came out with about a dozen sequels with the dog in various situations, over the next 12 months or so. Doesn't sound like they "canned the idea" to me, at least not here in the states.

If I am not mistaken, I think I remember seeing the Taco Bell chihuahua featured on some commercials not involved with Taco Bell.

[Capmaster]

Taco Bell chihuahua "Yo quero Taco Bell" was considered a failure though , sales dropped 20% at taco bell oddly enough during that ad campaign and the ads were canned and the ad agency replaced ...

Kinda strange that if the ad campaign was so unsuccessful, they came out with about a dozen sequels with the dog in various situations, over the next 12 months or so. Doesn't sound like they "canned the idea" to me, at least not here in the states.

If I am not mistaken, I think I remember seeing the Taco Bell chihuahua featured on some commercials not involved with Taco Bell.

Yeah. Geico, for one (the audition waiting room with the dog and the gecko)

[SLICK RICK]

Taco Bell chihuahua "Yo quero Taco Bell" was considered a failure though , sales dropped 20% at taco bell oddly enough during that ad campaign and the ads were canned and the ad agency replaced ...

Kinda strange that if the ad campaign was so unsuccessful, they came out with about a dozen sequels with the dog in various situations, over the next 12 months or so. Doesn't sound like they "canned the idea" to me, at least not here in the states.

If I am not mistaken, I think I remember seeing the Taco Bell chihuahua featured on some commercials not involved with Taco Bell.

Yeah. Geico, for one (the audition waiting room with the dog and the gecko)

Yep, that would be one of them Cap.

[housepig]

She's probably dead by now.

well, so is Dave.. but I don't see you going after Viral

[BJ_M]

Taco Bell chihuahua "Yo quero Taco Bell" was considered a failure though , sales dropped 20% at taco bell oddly enough during that ad campaign and the ads were canned and the ad agency replaced ...

Kinda strange that if the ad campaign was so unsuccessful, they came out with about a dozen sequels with the dog in various situations, over the next 12 months or so. Doesn't sound like they "canned the idea" to me, at least not here in the states.

no the whole thing cost taco bell some serious money and they did lose a lot of business during these ads ..

first - they got sued because they ripped off the idea , they had to pay all the money they had made in marketing fees (toys etc) and also in other fees .. they had to pay 30.1 million in one suit and 15 million in another .. Pepsi (which owns TB)) was furious ... http://www.ag-inc.com/ne_tacobell.htm

the ads themself didnt really work -- and are listed in the ten worst marketing disasters .. People ALL knew the mutt and the ads, but no one went to the stores because of it ... it took a year or two before the bean counters figured that their sales were dropping a lot (20%) .... and the dog was canned ...

top ten marketing disasters:

There's No Success Like "Failure"
By Laurence Remila, Strategies Europe, December 2000

Learning from your mistakes is good, but learning from the mistakes of others is even better. That's the precept drawing increasing numbers of visitors to Failuremag.com, the online magazine launched by New York-based Jason Zasky and his six-person team. The site is dedicated to analysing failure, be it in the fields of sports, packaging, entertainment or business. "Having a provocative name and a unique product has helped us attract attention," says Zasky. "The premise for this site is that failure is a subject covered by every media outlet, but so far all the information has not yet been put in one place. What we're doing is unique. The key to making it work is that we adopt an approach where we don't criticise or judge, but simply let the story tell itself as objectively as possible. If companies we feature haven't complained, it's because we simply look at the reasons behind the failure of one of their products."

Failure's founders have noticed that a number of marketing people are becoming regular visitors. "Though it was not the aim of the site to create an educational tool, it's obvious that it can be used to learn from the experiences of others. If you're not learning lessons from the past, your company is in trouble."

According to Zasky, the main factor behind product failures is simply the high number of products appearing on the market. "It is increasingly difficult for a product to distinguish itself, and any mistake can be fatal," he explains. "For example, the product failure rate in the grocery business is 88%. Simply putting a product in the wrong box or in the wrong place in the supermarket can destroy it, as Kellogg's discovered when they tried selling their corn-flakes with the milk poured on in the chilled section."

Companies often exacerbate product failures by ineffectual response. Zasky advises: "Firstly, a company should correct the mistake as quickly as possible. And marketers should never assume that simply because a product works in one territory, it can be exported to another directly."

Ten Marketing Disasters
Diagnosed by Kathleen Ervin, Failure's director of marketing

1. New Coke. "This is the standard for marketing failures. Coca-Cola, in an attempt to revitalise its brand, almost destroyed it [by launching a new formula]. But the story had a happy ending because by introducing New Coke, the company ended up revitalising its original product. It just demonstrates that failure is rarely a black-and-white issue and the final result often takes a long time to mainfest itself."

2. Levi's. There is such a thing as brand superiority. Levi's thought its brand was unshakeable. Years of neglect and lack of marketing focus slowly eroded the brand's vitality."

3. Burger King. "When is a hamburger not a hamburger? When it's a cultural way of life. BK made the big mistake of going head to head with McDonald's in advertising. Instead of focusing on what was different about BK, they compared what was the same about BK and McDonald's."

4. Snapple. "In the 1990s, Snapple led the way in the US non-carbonated soft drinks sector, with its quirky ads and customer-centred marketing campaigns. However, it could not make the transition from a new brand to a standard, and after millions of misspent marketing dollars, finally gave up trying."

5. Fruit of the Loom. "Another fine example of a clothing brand resting on its laurels. Instead of reaching out to new customers, it depended on the old, to its cost."

6. The Edsel. "Because of its total lack of marketing, the Edsel was unable to leverage itself against all the bad publicity it received. The car eventually went out of production in the early 1960s."

7. Pets.com. "Not in recent memory has a commercial done so much to establish a new brand, and an internet brand at that. However, the spokes-puppet in the ad soon eclipsed the brand and pets.com was left with a hefty ad bill and little name-recall."

8. George Bush re-election campaign. "How did a relatively unknown governor from Arkansas trounce the incumbent, George Bush? The answer is simple: poor marketing. While many ask whether Bush was unwilling or unable to get on the marketing bandwagon, the outcome was evident.

9. Taco Bell. "Although Taco Bell's ad campaign featuring a chihuahua was highly successful in the eyes of the consumer, it apparently did not sell enough tacos for Taco Bell and the dog soon got the axe. This was an example of a great ad that didn't drive people into stores."

10. Polaroid. "Great product, great brand, but all attempts to update it have failed."


This article appeared in Strategies Europe, December 2000.




Copyright © 2000-2004 Failure Magazine. All Rights Reserved.
"Failure Magazine" and the Failure logo are registered service marks of Failure Magazine.

[/b]

[ViRaL1]

She's probably dead by now.

well, so is Dave.. but I don't see you going after Viral

Yes, he passed a little while back but who cares? It seems the dead can still draw a crowd.

https://www.videohelp.com/forum/viewtopic.php?t=243453