I need to create a video script for software promotional video. Please suggest me the idea to create it.
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> I need to create a video script for software promotional video. Please suggest me the idea to create it.
Fade in; office building; 9 AM; medium shot. A sad guy can't do his <job>! He needs some helpful <software>, but he doesn't know what to buy! Suddenly, in a cloud of smoke, Steve Ballmer appears! He throws a couple chairs and runs around yelling "developers developers developers!" Sad guy is not impressed! "There's got to be a better way!" (sound effect: waa waa waa!) You arrive, flying in on a wire rig and wearing a superhero outfit! You kick Steve's ass out and show sad guy your <product>! You explain what your product does as quickly as possible while you have your audience's attention! Then, out of nowhere, dancing girls appear! Music! Fireworks! Hundred-dollar bills rain down from the sky! Sad guy is happy now! He turns to leave, with the prettiest dancer of them all on his arm, and a wink to the camera! Cut to a closeup of your product, and shamelessly beg for the sale! And, fade to black! -
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Thanks for your kinds words, guys. But seriously, while my post may seem to mock, the "script" I "wrote" (actually stole, from every 1980s-1990s computer-related advertisement I ever saw) does (by accident) contain the essential features of a good sales pitch, which I will pull out of my uh, sleeve, right now!
- Who is your Potential Customer (P.C. for short)?
Get that person's attention somehow! - What immediate and vitally important (to him/her) needs do you claim to satisfy? Be specific.
(this requires knowing your potential customers, a subject unto itself) - How would your product satisfy those needs?
(and how is it better than the alternatives, if any exist? Your P.C. might be happily doing your product's job using only Notepad!) - Where will the customer be after using your product? Paint a picture of a happy future for him/her.
(Remember, sex sells, in all places and times) - Why should your P.C. buy NOW? (because tomorrow is gonna be too late, that's why!)
Those nerds are all billionaires now! You gonna argue with that??Last edited by raffriff42; 14th May 2017 at 14:36.
- Who is your Potential Customer (P.C. for short)?
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Ah yes, one of my favorite computer shows. Here is a short clip from my favorite episode:
https://www.youtube.com/watch?v=deP1YntadRQ&t=17m10s -
Yeah, it is amazing what we take for granted today. At the time, the ability to do "H&J" (hyphenation and justification), while typing, and have it displayed in a font that looked like the real thing ("WYSIWYG"), with proportional spacing and (later) kerning and other typographical subtleties, was unheard of. When we gave the first private demos at Comdex 1985 (Las Vegas), we were getting H&J speeds of 20,000 characters per second on an IBM 286 AT (the 386 processor had not yet been invented). The best dedicated typesetting system at the time was about 2% of that speed (our lead engineer wrote all the code in assembler, and knew what he was doing). It was a revelation. That demo you saw was done on a Xerox 8086 based computer (not even an AT) with a 6 MHz processor speed (yes mega-hertz, not gigahertz). In other words, about 1/1000 the speed of today's computers.
As for sex, I thought I provided plenty of that.
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