If you really knew what they were, you would not post such rubbish.
Non-square pixels only exist AFAIK for dvd-playback. They are there to ensure that your 720*576 pixels correctly display for either a 4:3 image or a 16:9 image.
The stretching that you refer to is probably the result of not displaying a 4:3 image as 4:3. People do not like the left/right borders so 'stretch' to compensate and 'fill' the screen'.