This is a news for which the entire video industry is awaiting: new H.265, a draft video compression standard the successor to H.264 has just been established. The Moving Picture Experts Group, better known as MPEG has finally issued the standard called also High Efficiency Video Coding (HEVC) or MPEG-H Part 2. HEVC is set up with two main purposes to double the data compression ratio compared to H.264 and to support resolutions up to 7680 × 4320. Specification of the new video standards draft promises to deliver twice the video quality at today's existing data size, or at other hand, a same video quality at half the data rate as H.264 standard now allows.
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Fröjdh believes that the HEVC format could be launched in commercial products as early as in 2013: “It will take time before it’s launched for a TV service, but adoption is much quicker in the mobile area, and we’ll probably see the first services for mobile use cases next year,”.
There is expected a support for new H.265 standard by Apple in the same way as previously Apple has adopted new features of H.264 and an expanded H.264 draft stardard.
Here short demos by Philippe Decotignie, Qualcomm project manager on HEVC video encoding running on Snapdragon processors.


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