Amazon takes responsibility for what they sell, but you are not always buying from Amazon. Third parties can pay to use Amazon to list goods for sale.
Sometimes Amazon fulfills the order for the real seller from one of their warehouses, but more often the real seller is just paying Amazon for advertising space and for forwarding the order. However, the actual seller's policies not Amazon's, control what happens if there is a problem with the item, and Amazon can't be held legally responsible, like a newspaper isn't responsible if an advertisement for a product is misleading or the advertiser doesn't treat his customers fairly.
If you want to buy from Amazon, you need to make sure that Amazon is the actually the seller. The listing will tell you who is really selling the merchandise.
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Last edited by usually_quiet; 16th Jun 2012 at 00:07. Reason: clarity
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Thank you for that explanation. Unfortunately that means that buying from any reseller is just as much of a crapshoot as doing it through Craigslist or Ebay, but as Ebay MIGHT (under certain circumstances) provide some guarantees, you're truly on your own with an Amazon reseller. I can't say I'm very happy to realize the reality of this.
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Although Amazon also operates its own stores, they are much like ebay these days, renting an online storefront to people who need one. Individuals can even sell used items on Amazon. I doubt that Amazon does much beyond making sure that the business/person exists and is able to pay their "rent".
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