help on doing adverts

[wan2no]

can someone please explain the who process of advertising. Like who are the stakeholders involve, what formats must be used, how do you get the advert to the broadcasters. Essentially everything about advertising

[BJ_M]

school paper due ?

http://en.wikipedia.org/wiki/Advertising is a good start ..

as for formats , etc ... digital betacam or at the least Beta SP (for TV) , depends what the station wants -- or if a national AD ..

Most stations want bars and tone , 1 minute of black , AD ID and time , lead in and then the AD


radio advertising will want often an ADAT tape (DA38 or DA88) - or a DAT tape --- though many will just take a fold down mix on disk or even FTP it over to them ... since a lot of stations do the voice overs -- they may want just the stubs ... really depends on a number of factors again ... many radio stations do their own work in house -- but if a national ad through say clearchannel , you have to go through a major ad company to get market placement and time slot deals .. and it is going to cost you ....


do some research at the local library, call a station and/or an ad company , do some research with google and all the answers are there ...

[mattso]

Dumb glam-heads who try to follow fashion-formulae whilst meanwhile snorting cocaine & bringing prostitutes into their board-rooms.

That's advertising.

Shovel in some government sanctions.

Total crap. But they call it "democracy".

Know your product

Yeah
All right
Sing it up, west coast
Too much!

I'm just sitting in my chair when a voice comes on the air
Says "Why don't you try it? You'll feel allright!"
"Got some great new brand of smokes
"Cool your head and clear your throat
"Keeps you young and so in touch."

Cheap advertising, you're lying
Never gonna get me what I want
I said, smooth talking, brain washing
Ain't never gonna get me what I need

"Our new soap that's peachy keen saves your soul and keeps you clean
"It's recommended, used by the queen
"Gonna improve your IQ, help in everything you do
"It's economic, don't cost too much."

Said advertising, you're lying
Never gonna give me what I want
I said, smooth talking, brain washing
Ain't never gonna get me what I need

I said take it,
Come on,
Soul man.
Let's shoot the professor!
Alright!

I'm just sitting in my chair when a voice comes on the air
Says "Why don't you try it? You'll feel allright!"
"It's a great new brand of smokes
"Cool your head and clears your throat
"Keeps you young and so in touch."

Said advertising, you're lying
You're never gonna give me what I want
I said smooth talking, brain washing
You're never gonna get me what I need

What do I care?
Yeah! Hey man,
Where's the professor?
We need him now!
Gonna tell you 'bout them
Yeah we take it all the way 'round the world
For that west coast feel
Yeah man.
Yeah everything, let it out
It's not what you love
Look out on the radio
All right.
Yeah.
Yeah...

The Saints