1280x720 30 fps has 921,600/345,600 = 2.7x pixels so ~data would be
8bit =~ 75GB x 2.7 = 203GB/hr. plus audio and data
10bit =~ 90GB x 2.7 = 243GB/hr plus audio and data
Double that for 60fps 1280x720p59.94 as broadcast by ABC, ESPN and FOX in USA.
These links show ATSC and production HDTV standards
http://www.hdtvprimer.com/ISSUES/what_is_ATSC.html
http://www.miranda.com/library.en/Digital%20Standards/Std_Poster_INV.pdf