Hey there, I'm a software engineer at Adobe and I'm looking to see if anyone in your community wants to help us hone a new prototype we're developing. We're not affiliated with the prominent video editing products that everyone knows from Adobe (Premiere Pro, AfterEffects). Rather, we're building a brand new product with the intent to offer a lot of functionality to people who lack the time, skills, or beefy hardware necessary to tell their story with video.
The product name is still TBD, but our code name is "Hammersmith". At this phase, Hammersmith consists of a strong prototype and we're looking for amateur video artists to help us focus on the features that would be the best value to users. If you're someone who's been looking for a way to optimize your video but you feel like desktop tools are either too expensive or confusing, we'd love to have you in our community of beta users.
This effort is just getting started. We're planning on giving people the opportunity to share knowledge and submit videos to the rest of the group (with some spirited competition for prestige and prizes mixed in). The best part for where we are is that both sides of the spectrum, frustration or complete success, will help us make the app awesome. I should mention that we also plan on providing a lot of help to those experiencing problems .
So, if you own an iPad and fit the mold of an eager amateur looking to take your video up a notch, we would love to get to know you. Our current mission is to capture true amateurs without a lot of experience using desktop tools, but we will definitely hold the names of others with more chops for when we expand our community further. Write to me at email@example.com (my personal email), and I'll follow up to help you get our product installed on your iPad and loop you into our community.
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If you're interested in participating, we've created a survey to get a baseline of feature wishlist items from users. At the end of the survey, there's a chance to sign up for the pre-release as well. Please let us know what you'd like to see in your dream app, thanks!