Macrovision Becomes Rovi

[Marvingj]

Copy-protection giant recasts itself with new identity, launches new guide product.

http://www.broadcastingcable.com/art...comes_Rovi.php

[jagabo]

Shit by any name smells just as bad.

[freebird73717]

Shit by any name smells just as bad.

[DereX888]

One Corpocracy to rule them all...

Last year they "acquired" Gemstar. As I expected, they will shove their "copyprotection" as part of the Gemstar's tv programming guide software (used everywhere by almost every electronics manufacturers).
Now, even if there is no DMCA in say Ghana or Sweden, the consumers purchasing their devices in those countries will be still regulated by this fuckwit DMCA corpocration rules, since this "rovi" crapware will be omnipresent in every TV set, set-top box, player and recorder - in everything that has ability to pull down tv prorgamming guides from air, cable or satellite.
I.e. setting "broadcast flag" (hidden within digital stream) in the US will now affect the Ghana and Sweden consumers too, since the same "protectoin" software/firmware will be included in everything.

The company makes electronic program guides for both TV sets, which it sells to CE manufacturers like Vizio and Sony, and for digital set-tops, which it licenses to multichannel operators like Cox and Comcast,and set-top manufacturers and software firms like NDS. It also still offers copy-protection technology for DVDs as well as Blu-ray high-definition optical discs

Of course they will say that the software will be "modified" for respective markets, and all the "stupid" will believe it (of course no one is stupid, it's just that some decision-making government people love to take bribes hence they have to pretend to be the stupid ones ).


New logo of the rebadged shitmaker:
(when seen anywhere on the product = avoid it, NEVER buy it)

[SatStorm]

I wish to see who is stupid enough to carry this logo on their devices.

[chh]

I don't know how they say "ass" in Ghana, but in Sweden they say "röv", so the new name rovi seems appropriate.